01
Idea Generate
Start by brainstorming ideas that align with user needs & business goals.
This step lays the foundation for a meaningful and purpose-driven product.
Turn simple, satisfying core loops into global hits. At NextAge, our Casual & Hyper-Casual Game Development practice blends rapid prototyping with data-driven iteration so you can validate marketability fast, harden winning ideas, and scale them into durable products.
We ship with Unity (LTS) and Godot 4, build ‘feel-first’ gameplay at 60 FPS, and wire analytics, ad mediation, and remote config from day one—so creatives test quickly, KPIs gate decisions, and every release is measurable.
Why Casual & Hyper-Casual?
Massive reach, short cycles, and data-led decisions that minimize risk and maximize hit potential.
01
Speed to Signal
Prototype in days, not months—validate CPI/IPM and first-session fun before full production.
02
Low Lift, High Scale
Small builds, broad device support, and lightweight content pipelines for quick global launches.
03
Data-Backed Iteration
Funnels, retention, session length, and monetization telemetry steer what to cut or double-down on.
04
Flexible Monetization
Rewarded/interstitial ads, hybrid IAP, and cross-promo networks tuned for LTV—not annoyance.
NextAge Casual/Hyper-Casual Expertise
Creative velocity meets production discipline—game feel, UA/monetization, and live ops in one loop.
Rapid Prototyping: Unity/Godot, prefab kits, input & camera feel libraries
Analytics & Experiments: GameAnalytics, Firebase, remote config & A/B test harnesses
Ads & Economy: ironSource LevelPlay/AppLovin MAX mediation, hybrid IAP, placements & pacing
Store & UA: ASO assets, creatives pipeline (After Effects/Rive/Spine), SKAN-aware UA & attribution
Our Casual & Hyper-Casual Services
Concept Lab & Marketability Tests
Ideation sprints, paper→play prototypes, CPI/IPM test rigs, and creative variations to find ‘thumb-stopper’ concepts fast.
Prototype → Production
Feel-first controls, tutorial funnels, content authoring tools, and performance budgets to keep frames silky on real devices.
Monetization & User Acquisition
Ad waterfall setup, frequency caps, rewarded/interstitial balance, hybrid IAP, attribution wiring, and UA/creative iteration.
Soft Launch, LiveOps & Scale
Geo-tiered soft launches, remote config, event cadence, A/Bs, and store optimization for confident global rollouts.
Why Partner with NextAge?
01
KPI-Gated Delivery
Stage gates on CPI/IPM, D1 retention, and session length—only winners graduate to scale.
02
Creative Factory Workflow
Rapid storyboard→asset→playable ad loops; variant testing with clear learnings each cycle.
03
Senior Gameplay Engineers
Engineers obsessed with game feel—input latency, haptics, feedback loops, and juice.
04
Performance Budget Discipline
Sprite/mesh batching, memory caps, and device-matrix testing keep 30/60/120 FPS targets.
05
Ethical Monetization
Placement rules that respect players and app store guidelines while lifting ARPDAU/LTV.
06
Transparent Dashboards
Live telemetry and weekly readouts—no black boxes; decisions tied to real numbers.
07
Flexible Engagement
Prototype sprint, co-dev, full production, or LiveOps retainer—fixed scope or T&M.
08
SLA-Backed LiveOps
On-call, hotfix pipelines, and event tooling that keeps your game fresh post-launch.