Define :

Define organizational and project objectives.
Define success criteria.
Assess the overall structure and content of the project.
Competitive Analysis (if required).
Industry analysis.
Define budget and costs.
Define project benchmarks.
Develop communication protocols and expectations.
Make technical and design recommendations based upon findings.

Design :

Build prototype or demo to test assumptions.
Develop architecture and navigation.
Develop graphic design/look and feel.
Develop technical design and infrastructure.
Test prototype usability and functionality.
Review progress in relation to project benchmarks.

Develop :

Complete design based on client feedback.
Develop main sections and subsections from copy provided by client.
Complete technical infrastructure and systems integration with databases and scripts,     if used.
Test functionality.
Review progress in relation to project benchmarks

Deploy :

Coordinate with Marketing Department for offline advertising and marketing.
Deploy statistical tracking software.
Develop metatag code and search engine strategy.
Launch site line online.
Hand-submit to search engines.
Provide training and support.
Monitor success.